If you want to build your business on social media, you need to know how to get more eyes on your pages. If you are like most small businesses, you probably have very limited resources and can’t hire an entire team of people to handle everything from posting new content to answering customer questions every hour of the day. Fortunately, there are many things you can do to attract more eyeballs to your social media pages with minimal effort and cost on your part. Here are five ways How to get Seen on Social Media without spending more money or taking more time out of your day.
1) Share other people’s content
The golden rule of social media is that if you can’t share other people’s content, you probably shouldn’t be on social media. By focusing on posting original content, you exclude other people from viewing your page and they might not be following you out of interest in what you have to say. Sharing others’ content helps them feel connected to you, which will encourage them to follow your updates as well. If it isn’t relevant or interesting enough for you to want to read it yourself, don’t post it.
2) Use hashtags
If you want your posts to be seen by a larger audience, use hashtags. If a post has a hashtag that’s relevant to your niche, you’ll see a boost in traffic whenever users search for those hashtags. You can find popular hashtags in your niche by searching Twitter or Instagram and looking at what other people are using. Hashtags aren’t just for social media, either, they work well on Google+ as well. For example, if you run a business related to healthy eating, include hashtags like #healthy #eatclean #veganfood when posting pictures of delicious meals. This will help people who don’t follow you directly find your content.
3) Talk about your followers
Of course, some social media accounts are going to have a larger following than others, which means that when it comes to getting more eyes on your social media pages, you’re going to have an uphill battle if you’re not yet a household name. However, there are some strategies for boosting visibility that works across social media platforms. Use them and you may see growth in your follower count. If nothing else, your posts will be seen by a wider audience.
4) Invite influencers to promote you
Find influential people in your industry, and see if they’d be willing to promote your work. Many bloggers are happy to share content that they like with their followers, but only if it benefits them as well. Before reaching out, consider how you could reward them for doing so. For example, let’s say you own a baking company. You could offer to send cookies or cupcakes to influencers who talk about your company. This is a win-win situation. The influencer gets something of value, and you get exposure.
5) Be consistent and keep posting
Once you have a large number of followers, your presence won’t be missed. Until then, be sure to post regularly so that you don’t fall off people’s radars. Consistency is key because nobody wants a social media friend who just posts one day and disappears for two weeks. Followers want people they can count on, so update your profiles at least once a week.
So there you have it, 5 ways to get more eyes on your social media pages. It is not a secret that social media is important when it comes to reaching out to potential customers and clients. The only thing left for you to do now is experiment with these tips and come up with ideas of your own so that you can make sure your business will be seen among all of these others on social media.