Cross-posting from facebook to instagram can be an incredibly useful tool, but it can also be hard to find the right place to do it. Here are ten reasons why cross posting on instagram via facebook is brilliant!
1) Cross-posting on Instagram from Facebook allows you to build your audience
If you have a small Instagram following, it’s much harder to get people to like and comment on your photos. That’s why you should use Facebook and Instagram as integrated platforms so that you can grow your audience and provide fresh content that they want. If they like your Facebook page, they will follow you on Instagram, even if they never used Instagram before. And once they are there, they are more likely to engage with your posts because they already know who you are. And engagement means more exposure for your brand! Cross-posting on Instagram from Facebook allows you to make updates faster.
2) You get a greater reach
When you cross post from Facebook to Instagram, you’re essentially doubling your reach. First of all, there are much more people on Facebook than on Instagram. This means that for every person you have a connection with on Facebook, there’s a chance he or she might be a follower on Instagram too. By cross-posting your content, you don’t just reach your current followers but expand your reach and potentially attract new ones.
3) Engagement increases
One of the biggest fears of businesses trying out Facebook ads for a new product or service, especially startups, is whether or not anyone will engage with their content. Cross-posting your posts between Facebook and Instagram will give you higher engagement rates on your posts and help you build up your fan base. By encouraging users to follow you on both Facebook and Instagram, you’ll be able to grow a more diverse audience that can then serve as an evangelist for your brand.
4) You get more likes and comments
If you are currently using Facebook only as a marketing tool, then it is a great idea to start taking advantage of it as a social media platform. Not only do you get more interaction and engagement with your posts, but you also get more traffic than if they were just being posted on Instagram by themselves. Keep in mind that Facebook is still one of the largest social media platforms out there, so trying out cross-posting between these two networks will be beneficial to both of them.
5) Having two accounts keeps you interested in social media as a whole
If you only have an Instagram account, your feed will consist of people you follow and what they post. Your Facebook Page will likely show you some of those same posts, but again in a more curated fashion. Having both accounts lets you switch up your social media experience every once in a while, which keeps it fresh and exciting. You’ll also be able to keep track of how well each platform performs for you as far as engagement.
6) Focusing on both networks helps you stay consistent in your feed
Instagram and Facebook have different algorithms. Because of that, Instagram will display a more varied feed based on your interests while Facebook will prioritize your friends’ photos first. One way to make sure you don’t miss out on opportunities to gain engagement and likes on both networks is by scheduling your posts at optimal times so that you can post across both Instagram and Facebook. Posts tend to do better if they are scheduled for off-hours, like early in the morning or later in the evening when fewer people are online.
Conclusion
It’s not rocket science, but cross-posting content across social media channels helps you connect and engage with followers on a more personal level. Your business’ Instagram feed will show photos from your Facebook Page and vice versa, which helps keep your followers updated in one place. In addition, Instagram has a unique interface that makes it ideal for engagement – users can like or comment on photos with ease. Cross-posting via Facebook and Instagram allows you to leverage these platforms together by essentially doubling your audience.
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